Why do we need a website?
A comment I hear really often when I’m talking about websites with somebody who does not have a website is: ‘I don’t think I need one’. Usually my first reaction to this comment is to ask this person why he/she thinks like that.
The point is that if you had researched things and then you have made e decision, then your decision is anchor. But if you have decided that you don’t need a website without checking the pros and cons then this decision will definitely affect your business negatively.
Because of that, if you are open-minded person, you have a good business strategy and you are planning to have a website of your business, then this article will be of help for you. These five reasons are the only reasons why you have to have a website. They will help you define the opportunity for having a website of your company.
1st Reason: Competition
Before you think of whether a website will bring you incomes (which really is a good reason), you have to check other businesses from the competition.
A good website with contact and information of your company can be made for less money. Nowadays people become more and more impatient. Today’s generation is really advanced comparing with us – a 7 year old kid have better computer skills, than I used to have when I was 20 (I’m not that old). The technology is developing quite quickly and there is not anything which gives clues it will slow down its development.
This is simple. If you want to sustain your company as a future thinking company, you have to make a website. The future thinking companies are often those which present new methods of doing the things or even better methods from the competition’s methods. Nowadays, new companies often register their domain and business name simultaneously, just because the internet is more widely spread, easily accessible and huge percent of the market is online.
2nd Reason: Approving the Service
I consider that you will agree with me that the quality of the service is one of the most essential components for leading a good business. Owning a website offers the customers the opportunity to make requests without having to call you and allows them to check your products’ and services’ specifications. There is so much information, which a seller can give to the potential client before he irritates or feels pressured.
The website offers effective approach with which visitors can check your information while they are resting and they can leave your site whenever they want without feeling like they are offending somebody. If a client can make something on your site, which is not possible on the competition’s site, then this will make the customer think you are the leader among the competition. If your business has a website, it will offer better service, and the better service differs you from the competition.
3rd Reason: Wider availability
It is really expensive to start a campaign using traditional methods. Such campaign will almost definitely need printing and will be harder and more expensive to come up to the customers’ expectations about the quality. The Internet is huge. You can connect and communicate with potential customers and with other businesses faster and more effectively than by using traditional methods. If you have a contact form on your website and you manage it so that it to be shown in the research results, this is a great way to reach the clients’ expectations. If you want an effective website this does not mean that you will have to pay a lot. It can be used as an effective market mean. The opportunity to answer question just by faq page which is available at any time, is not possible with traditional means. Availability gives the opportunity to your clients to buy something whenever they want, 24 hours a day, 7 days a week.
4th Reason – Brand and Leadership
Creating a brand which will be remembered and will be recognized easily is a good market campaign. With fewer expenses you can generate reputation of your online business. The name of your business and the services you offer can be known to people in other countries only with a website. You cannot make this otherwise. Nowadays if somebody wants to find something he/she just researches the internet, not as in the past - checks on the yellow pages. Branding gives you the opportunity you and your clients to be aware and to make people trust in your product. If somebody finds a good site, you can be sure that he will show it to his friends. This together with the contact forms and collecting the information for the visitors of your site allows you to be a step ahead in front of the competition.
5th Reason – Mechanization and Optimization
When most of the people want something, they want it on the moment – they love quick decisions. Independently on the type of the product and the service, which you offer, can benefit your website and allows your clients to make something online – as purchases, for instance, or checking for the new products and services. One more time, this should not definitely be expensive in order to be effective. It depends on the person that is developing (and/or programming) your website. If your clients have the possibility to do something online - this will make them remember your website easier. Make it easy for your customers and they will love you. The mechanization of your business means less hand made task for you, which on the other hand saves time, and saving time – saves money.
I do hope that this information was useful to you and now it will be easier for you to think whether to have a website of you business or not. I will always give a free advice to everybody that needs one. And you are not obligated to buy something.